Unique Selling Point (USP)
Distinctive feature(s) or benefit(s) of a product/service that differentiates it from competitors and appeals to target ...
Real World
Apple's USP for the original iPhone in 2007 was combining a phone, music player, and internet browser into one device — a combination no competitor offered, justifying its premium £269 price.
Exam Focus
Link the USP directly to a pricing or demand outcome in 'explain' questions; a USP alone scores 1 mark, but its commercial effect scores 2.
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