Product Orientation
Business approach prioritizing what the company wants to make/sell based on production capability.
Real World
Early Dyson vacuum cleaners were product-oriented — James Dyson invented the bagless cyclone technology first, then sought a market for it, rather than researching what consumers wanted before designing.
Exam Focus
Contrast product orientation with market orientation in 'compare' questions — examiners look for explicit reference to the direction of the development process.
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