Dynamic Market
A market that is constantly changing due to innovation, new competitors, changing consumer preferences, or technological...
Real World
Blockbuster Video failed to adapt when Netflix shifted the film rental market to streaming — within a decade, a static business model destroyed a billion-dollar company in a dynamic market.
Exam Focus
Use 'dynamic market' to explain why businesses must invest in R&D or market research; frame your answer around the consequence of failing to respond.
How well did you know this?