7Ps (Extended Marketing Mix)
The seven elements of the marketing mix for services: Product, Price, Promotion, Place, People, Process, Physical Environment.
Real World
When booking a flight with easyJet, every element of the 7Ps is engineered to reinforce 'low-cost simplicity': staff wear high-visibility uniforms (People), the app streamlines check-in (Process), and the bright orange branding on aircraft provides visible Physical Environment cues.
Exam Focus
In application questions on services, identify which of the three extended Ps (People, Process, Physical Environment) is most relevant — don't list all seven unless asked.
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