Saturated Market
A market in which demand has been largely met and there is little room for further growth, typically characterised by in...
Real World
The UK fizzy drinks market is saturated — Coca-Cola and Pepsi spend heavily on marketing just to maintain share, which is why both brands have aggressively diversified into water, energy drinks, and emerging markets.
Exam Focus
When explaining why a business internationalises, explicitly state saturation limits domestic revenue growth to justify the decision.
How well did you know this?