Translation Issue
Problems arising when marketing materials, product names, slogans, or instructions are translated into another language ...
Real World
Pepsi's slogan 'Come Alive with the Pepsi Generation' was translated into Mandarin as 'Pepsi brings your ancestors back from the dead' — a culturally offensive error that damaged brand perception in China during the 1960s expansion.
Exam Focus
Use translation issue examples as evidence in 'assess the risks' questions — link directly to brand damage and lost revenue, not just embarrassment.
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