Turnaround Strategy
Plan to restore business from poor performance to viability.
Real World
When Marks & Spencer's clothing sales slumped in the mid-2010s, new CEO Steve Rowe closed underperforming stores, cut product lines, and refocused on core customers to stabilise the business.
Exam Focus
For 'evaluate' questions, judge whether the turnaround method suits the root cause of decline — mismatched strategy scores low.
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