SWOT Analysis
A snapshot of a business's internal strengths and weaknesses, and external opportunities and threats.
Real World
When Marks & Spencer conducted a SWOT, it identified its trusted brand (strength) and ageing store estate (weakness), helping leadership decide to invest in online retail to capture a growing opportunity.
Exam Focus
In 'evaluate SWOT' questions, always link internal factors to external ones — a strength only matters if it addresses a real opportunity or threat.
How well did you know this?