Gap Analysis
Identifying difference between current position and desired position (goal).
Formula
Gap = Desired Position − Current Position
Real World
Marks & Spencer used gap analysis in its 2016 turnaround plan, identifying a shortfall between declining clothing sales and its target market share, then closing it through store closures and online investment.
Exam Focus
For 'analyse' questions, show the two-step logic: identify the gap, then explain the specific actions needed to close it.
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