Implementation
Putting strategy/plan into action; executing decisions.
Real World
When Tesco launched its 'Back to Basics' turnaround plan under Dave Lewis in 2014, implementation required cutting 43 product lines, restructuring store operations, and retraining thousands of staff — the plan was only valuable if executed effectively.
Exam Focus
For 'evaluate' questions, always weigh implementation failure as a risk even if the strategy itself is sound.
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