Satisficing
Making satisfactory decision rather than optimal.
Real World
When Ryanair selects airports, it doesn't always choose the single cheapest option — it picks one that is 'good enough' on cost, slot availability, and passenger access, satisficing rather than endlessly optimising.
Exam Focus
Distinguish satisficing from maximising explicitly — examiners reward students who contrast the two using specific business constraints like time or information limits.
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