Market Position
Where business stands in market relative to competitors.
Formula
Market Share (%) = (Firm's Sales / Total Market Sales) × 100
Real World
Apple holds a premium market position in smartphones despite having a lower market share than Samsung, because its brand strength commands higher prices and customer loyalty.
Exam Focus
High market share and strong market position are not the same — distinguish between volume leadership and differentiation when analysing position.
How well did you know this?