Franchise (Global)
Business model where franchisor licenses business to franchisee in foreign country.
Real World
McDonald's uses global franchising — a local franchisee in India adapts the menu (no beef burgers) while McDonald's retains brand standards, allowing rapid expansion without direct capital investment.
Exam Focus
For 'assess' questions on franchising, weigh loss of quality control against reduced financial risk — never list advantages without a counterargument.
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