Growth (Market)
Expansion of market size; increasing total sales.
Formula
Market Growth (%) = ((Current year market size − Previous year market size) / Previous year market size) × 100
Real World
The global streaming market grew from $42bn in 2019 to over $100bn by 2023, allowing Netflix to add subscribers even while losing share to Disney+ and Amazon Prime.
Exam Focus
Distinguish market growth from market share growth — a firm can grow revenue in a growing market without improving its competitive position.
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