Pressure Group
An organised group of people that campaigns to influence business behaviour, government policy, or public opinion on a p...
Real World
Greenpeace's 'Kit Kat' campaign against Nestlé in 2010 went viral on YouTube, pressuring the company to change its palm oil sourcing policy within weeks.
Exam Focus
Evaluate pressure group effectiveness by considering the tactics used and the business's vulnerability to reputational damage — avoid listing tactics without analysis.
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