Business Culture Transfer
The process by which an MNC spreads its management practices, values, and working culture from its home country to its i...
Real World
McDonald's transferred its standardised food safety and hygiene protocols to its franchises in India, raising local food handling standards — though it also faced resistance adapting its menu to Hindu and Muslim dietary practices.
Exam Focus
Balance the positive transfer of standards against cultural friction; one-sided answers capping at Level 2 in 'evaluate' questions.
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