Independence (Motive)
Desire to work for oneself, control own decisions, be own boss.
Real World
Anita Roddick founded The Body Shop driven by a desire to run a business on her own ethical terms, rejecting corporate norms and controlling every aspect of her brand's identity.
Exam Focus
Distinguish independence as a motive from profit motive — examiners reward answers that explain why non-financial motives matter.
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