Sales Maximisation
Business objective increasing sales volume/revenue (rather than profit).
Formula
Sales Maximisation = Maximise Total Revenue (TR = P × Q)
Real World
Amazon prioritised sales volume and market share for years, deliberately pricing low and accepting thin margins to dominate e-commerce before focusing on profitability.
Exam Focus
Distinguish sales maximisation from profit maximisation — examiners expect you to note the margin sacrifice explicitly.
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