Competitor Actions (Demand Factor)
Competitor pricing, promotion, product, distribution affecting demand.
Real World
When Aldi and Lidl aggressively expanded across the UK from 2012, established supermarkets like Tesco saw falling demand as price-conscious shoppers switched, forcing emergency price cuts.
Exam Focus
Name a specific competitor action (e.g. price cut, new product launch) and link it directly to a change in demand — don't be vague.
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