Online Distribution
Selling and delivering products via internet/e-commerce.
Real World
ASOS built a £3.5bn fashion business with no physical stores, using online distribution to reach customers in 200+ countries and offering free returns to overcome the key barrier of not trying clothes on.
Exam Focus
For 'assess' questions, contrast reduced overhead costs against logistics and returns costs — examiners penalise one-sided answers.
How well did you know this?