Cultural Difference
Variations in values, behaviors, communication styles between cultures.
Real World
When HSBC ran an international campaign using the slogan 'Assume Nothing,' it was mistranslated in some markets as 'Do Nothing' — a costly example of cultural difference undermining global marketing.
Exam Focus
Use specific cultural dimensions (e.g. individualism vs. collectivism) rather than vague references to 'culture' to access higher mark-band responses.
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