Product Design
Process of developing product features, appearance, and function to meet customer needs and competitive requirements.
Formula
Design Mix = Function + Aesthetics + Cost
Real World
Dyson invests heavily in product design — its cordless vacuum's distinctive cyclone technology and premium look justify a £400+ price point versus £50 budget alternatives performing a similar function.
Exam Focus
Use the design mix triangle explicitly: state which element dominates and why, linking to the firm's competitive strategy for top-band marks.
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