Customer Needs (Global)
What customers want globally; varying by country/culture.
Real World
Netflix spent heavily on local-language original content — such as 'Money Heist' in Spain and 'Sacred Games' in India — after discovering that global subscribers demanded culturally relevant stories, not just US imports.
Exam Focus
Link 'analyse' questions on global customer needs directly to market research methods and localisation costs to access higher marks.
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