Focus Group
Small group (8-12) of target customers/employees discussing topics under moderation.
Real World
Before launching the New Coke formula in 1985, Coca-Cola ran focus groups that gave misleadingly positive results — the product famously flopped, showing focus groups can lack real-world validity.
Exam Focus
Contrast focus groups with surveys: focus groups give depth but small samples; always assess whether the method suits the research objective.
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