Product Life Cycle
Stages product goes through: **Introduction** (new, few competitors, high price, low sales), **Growth** (increasing sale...
Real World
The BlackBerry smartphone dominated the business market in its maturity phase around 2008, but rapid decline followed as Apple and Samsung rendered it obsolete — BlackBerry failed to deploy effective extension strategies in time.
Exam Focus
Identify which PLC stage a product is in before recommending strategy — examiners deduct marks if your strategy contradicts the stated stage.
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