Extension Strategies
Methods to extend product life cycle in maturity/decline stages. **Product extension:** modify product (new features, fl...
Real World
Lucozade was originally marketed as a recovery drink for the ill; when sales declined, it was relaunched as a sports energy drink — dramatically extending its product life cycle.
Exam Focus
Specify which stage of the PLC triggers each strategy; vague references to 'maturity' without context lose marks.
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