Market Share
Percentage of total market sales/units held by business.
Formula
Market Share = (Business Sales ÷ Total Market Sales) × 100
Real World
Tesco holds roughly 27% of the UK grocery market — its dominant market share gives it bargaining power over suppliers and allows it to negotiate lower prices than rivals.
Exam Focus
Show your workings clearly in calculation questions; a correct method with an arithmetic error still earns method marks.
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