AQA Section 3.3/3.4 Global Terms:
Globalisation, FDI, MNCs, Trading blocs, Glocalisation, Offshoring, Outsourcing, Global marketing, Cultural adaptation, ...
Real World
McDonald's practises glocalisation by offering the McAloo Tikki burger in India and the Teriyaki burger in Japan, adapting its global brand to local cultural preferences.
Exam Focus
Distinguish clearly between globalisation (standardisation) and glocalisation (adaptation) — mixing them up is a common 6-mark mistake.
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