AQA Section 3.3/3.5 Key Terms:
Ansoff's Matrix (4 strategies), Boston Matrix (4 quadrants), Porter's Five Forces (5 forces), Porter's Strategic Matrix,...
Real World
Netflix used Ansoff's Matrix (diversification) when it moved from DVD rentals into original content production, a strategy now studied in AQA case studies.
Exam Focus
For tool-based questions (Ansoff, Boston Matrix), always apply the framework to the case scenario — generic descriptions score poorly.
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