Business Environment
External factors affecting business: market conditions, competition, regulations, technology, economics, society.
Real World
When the UK government announced a ban on new petrol cars by 2035, Jaguar Land Rover had to rapidly shift its entire product strategy toward EVs — a direct response to its changing business environment.
Exam Focus
In PESTLE analysis questions, always link each factor to a specific business impact, not just identify it — this unlocks application marks.
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